Which can ultimately translate to more visitors, leads, and sales. Understanding how visitors interact with your site provides insights for improving your user experience (UX) and SEO results. Sessions from organic search (organic traffic) is a key indicator of the success of your SEO efforts. It’s natural to add links to old blog posts in your new blog posts, but you should also go back into old blog posts and add in links to new posts. If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes.
This occurs because the search algorithms can detect the four primary search intents and act accordingly. Meanwhile, when a user searches for “buy a JBL Bluetooth speaker” Google instantly shows eCommerce pages as the top results. When a user searches for “how to pair a JBL Bluetooth speaker” Google will present results from pages or videos that contain instructions of some kind.
SEO consulting services FAQs
And finding unlinked brand mentions (and asking for a link) is one of the best methods of SEO aimed at getting more backlinks. The Backlink Audit tool will show you how to do all of that—step by step. Like by showing only pages that have experienced ranking drops. You can click the BHS Links little filter button beside each link to be taken directly to the “All Position Changes” section. To gain deeper insights into traffic losses, gains, and even SERP features that have been won or lost. A list that would be even better and more complete with a link to my SEO audit post.
Optimize Technical SEO Elements
Next, isolate the top 10 keywords that trigger an AI Overview by adding a SERP feature filter for “AI Overview”. Perplexity is one of the few platforms that shows you what it’s doing under the hood. It runs multiple web searches in the background and cites sources directly in the output, making it easier to understand how information is gathered and used to form a final answer. The model summarizes each result and then reassembles it into a response.
Google Ads Keyword Planner
It hits that sweet spot of being both comprehensive and approachable—something that’s surprisingly rare in the local SEO space. All these features come at rock-bottom pricing of $9/month, with a very compelling $99 flat fee for lifetime access to the Individual plan. For the price, I don’t think you can beat AnswerThePublic for raw keyword research. Below that, you’ll see longtail variations organized by letter, followed by one more visualization for related terms.
For example, if you sell coffee, SEO can help your website show up on the first page of Google when people search for “buy coffee”. Higher rankings lead to more clicks to your website, and that means more potential customers for your business. Since SEO can benefit every funnel stage, from awareness to purchase, businesses need to create a smart SEO optimization strategy. A smart strategy, for example, focuses on bringing qualified traffic to drive sales to make SEO worth the investment. Search engine optimization works by optimizing the above buckets to meet search engine best practices.
By understanding what keywords to target and building your website content around those words, you can improve your site’s rankings in search results. This will help attract the right kind of visitors to your site who are interested in what you offer. A well-organized website structure and navigation help search engines understand your content while providing a better user experience. While search engines use hundreds of ranking factors, some carry more weight than others. By focusing on the most influential factors, you can allocate your resources efficiently and create a targeted SEO plan that delivers results. Most of the tools on this list focus on SEO more broadly, but Localo hones in on local SEO and makes a point of getting you in front of a local audience.
- ChatGPT, for instance, is already driving referral traffic to tens of thousands of distinct domains.
- There’s also a nifty outline tab that suggests questions and heading ideas.
- Analyze your competitors’ backlink profiles to identify their link-building strategies, top referring domains, and most valuable backlinks.
In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game. This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes.
JPEG is suitable for photographs, while PNG is ideal for images with transparency. WebP is an emerging format known for its excellent compression and quality. These are ways in which page load speed affects search ranking.